What do you associate with Insjöns Väveri?
The weavery has always been there and is a natural part of Insjön. I worked there during summers in the 80s when I studied at Beckmans. There were busloads of people that went there to buy something nice for their loved ones, gifts for weddings, graduation presents or for themselves. The quality and tradition were well-known. I think I still know every single name of the tablecloths.
What did the process behind the collection look like?
It was important to me that the ceramics would feel like Åhl (Insjön). Although it’s in my genes I started doing thorough research. The first thing I did was to go to the weavery to soak up the atmosphere, look at different set-ups and areas of use. I gathered photos from Åhl and the local folk costume, looked at traditional paintings, textiles, and folk paintings from Dalarna. The style here in Dalarna is quite rustic which I like very much.